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INNOVATIVE TOOLS

Because of our unique, disciplined approach, KMA can get a better return on investment for our clients than anyone in the business.
Digital Media Center

We have developed the Digital Media Center (DMC). It’s our own proprietary application that allows our clients to quickly gather and motivate their audience around a specific issue.

KMA’s DMC lets you harness the true power of the Internet by combining online communities with viral video.

The DMC is designed to create a viral community that accelerates your user traffic and retention—two of the most difficult and expensive obstacles for any successful website.

Visit the KMA Digital Media Center

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Get your message out in weeks instead of years.
Essentially, the DMC creates a campaign-oriented video site, or microsite, within your main website and targets traffic levels that normally would take years to develop and market on the Internet. Through it, you can integrate your custom messages designed for specific, speedy results—anything from branding to e-mail acquisition.

DMC users can easily send media via e-mail and share video, audio, and text documents with others anywhere in the world. The viral nature of the DMC takes advantage of the video-sharing phenomenon with components such as the video player, audio podcast player, video podcast player, and video chat applications that can then be integrated into third-party websites.

Read the Digital Media Center White Paper

Sample Results
During the first four months of one KMA client’s use, the DMC was directly responsible for:

  • 10.9 percent of the total web contributions
  • 33 percent of all visits
  • 28 percent of all page views
  • 28 percent of e-mail sign-ups
FullView Marketing Solutions
KMA’s Fullview 360™ is our proprietary marketing solution that helps you exploit opportunities while avoiding unnecessary risks. It will increase your organization’s impact and bottom line.

At the core of Fullview are three elements:
         1.  Predictive Modeling and Analytics 
              To determine optimal file segment
              (donor life cycle) and target audience
              selection
         2.  Return on Investment (ROI) Analysis
              To identify the most efficient media
              mix
         3.  Insightful Reporting and Analysis
              To enable sound decisions and 
              roll-out success

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FullView Marketing Solutions
             Types of Research:
               - Qualitative Market Research
               - Customer & Donor Research
               - Tactical Research (to get a “quick read” for campaign messaging)

            Areas of Assessment & Strategic Planning:
               
- Organizational Planning & Vision Casting
               - 3-5 Year Forecasting & Projections
               - Combined Data Analysis by Lifecycle
               - Strategic Roadmap for Growth
               - High-Value Concentration Targets & Opportunities
               - Donor Satisfaction & File Health Reports
GodTube Partnership

KMA has a strategic partnership with GodTube.com in which we share resources to better serve our clients. The agreement allows us to leverage GodTube’s technical infrastructure, including video sharing and social networking, in the Christian marketplace.

Access to the innovative technology enhances KMA’s ability to drive traffic and raise funds for our clients. In addition, KMA assists GodTube in the development and preparation of its ministry broadcast pages.

The level of expertise and depth of experience between our two organizations is a mutually beneficial arrangement that provides a unique advantage for our clients.

GodTube is a video-driven social network that enables people to connect and share with friends, family, co-workers, and ministries. The community of Christian and non-Christian people use GodTube to upload, imbed, and share videos, upload and share photos, create their own blogs and forums, and seek answers and explore their faith.

The site, which debuted in August 2007, draws millions of visitors each month and continues to be one of the fastest growing on the Internet.

 

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